Fine Press

In 2006

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Small agency recognised for making a Big Difference – 2006

Fine Healthcare, a niche strategic marketing agency, has won the ‘Best Corporate Employee Community Involvement Programme’ award at the Mail & Guardian Investing in the Future Awards gala ceremony held at Summer Place on the 26th October 2006. The Investing in the Future Awards are a Mail & Guardian initiative aimed at honouring companies and organisations that contribute to the well-being of society by investing in people.

Fine Healthcare scoops a place alongside huge corporates at GIBS Awards – 2006

On the 13th July 2006 Fine Healthcare took its well-earned place amongst the heavyweight corporates of South Africa, Anglo Platinum and Investec, as one of the finalists in the GIBS Colloquium for Social Entrepreneurs Social Entrepreneurship Awards Dinner.

Fine Healthcare appears in Health Cover Monitor – 2006

Changes to the regulatory environment under which the healthcare sector operates have, among other things, led to radical adaptations in healthcare marketing practices. Gone, for example, are the days of incentive rewards for prescribers of pharmaceutical products; whether through rebates, distributing free product samples or sponsoring the attendance of medical practitioners at conferences or other events (and even holidays!).

Building Trust-Based Relationships – 2006

From previously focusing only on building relationships with prescribers, healthcare organisations are now turning their marketing attention to forging sustainable relationships with funders, patients and even Government.

Technology as a Communication Tool – 2006

The advent of information technology, coupled with ever-advancing platforms for receiving, manipulating and disseminating either raw data or composite reports, has opened opportunities for gaining an improved understanding of the healthcare sector’s target markets, as well as avenues for drawing closer to them.

Turning Corporate Social Investment into a Bottom Line Contributor – 2006

Given the obligations inherent in The Charter of the Health Sector of South Africa (“the Health Charter”) - currently in third draft stage - for corporate organisations to empower communities through social upliftment, Fine Healthcare believes the time has come for healthcare companies to engage in corporate social investment (“CSI”) initiatives that contribute to the bottom line and simultaneously form an integral part of brand building.

Fine Healthcare receives mention in Financial Mail - April 2006

FINANCIAL MAIL April 7 2006
Ad Hoc- Jeremy Maggs
WHY SMALL IS BIG

Fine Healthcare helps build strong, healthy bones – 2006

SERVIER Laboratories South Africa (SERVIER) has appointed specialist healthcare agency, Fine Healthcare Strategic Marketing Services, to partner in the launch of its new drug for osteoporosis to the South African market.

Fine Healthcare: A finalist in the 2006 AdReview Awards – 2006

Fine Healthcare was a finalist in the 2006 AdReview Marketing Services Company of the Year category.

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