Wednesday, September 28, 2011 05:58:16
Marketer extraordinaire has Fine vision for healthcare communications – September 2007
by Fine Healthcare
Mignon Botes, marketer extraordinaire and respected FMCG brand specialist, has been appointed MD at healthcare communications agency, Fine Healthcare.
Mandi Fine, founder and CEO of Fine Healthcare says Mignon’s experience with many international brands adds an extra dimension to Fine Healthcare’s service offering. “As the world becomes smaller and smaller, the ability to manage global brands is becoming particularly important. Mignon is adept at ‘localising’ global products and services while remaining faithful to the over-arching brand principles”
Commenting on her new appointment and the challenges that lie ahead, Mignon says she can’t wait to explore the vast scope of products and services that make up the healthcare industry. “Healthcare is the fastest growing category in the world and the sea of opportunity is tremendous. Whereas Fine Healthcare’s previous service offering focused more on clinical, scheduled drugs, our client base has been broadening and now includes a number of general consumer health brands and services.”