Fine Press
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2009
Survival of the Finest – 2009
Wednesday, September 28, 2011 04:18:10
For over 150 years, Smith & Nephew has developed advanced medical devices for healthcare professionals around the world.
2009
So hot we’re cool – Fine is one of the Finweek AdReview “Hot Shops” of 2009
Wednesday, September 28, 2011 05:30:08
Friday 24th April 2009 – issued by Fine Healthcare
Every now and then we take a break from making your brand great, put on our dancing shoes and rub shoulders with the rest of our country’s exceptional marketing minds
2009
Fine Healthcare exceeds your expectations! – 2009
Wednesday, September 28, 2011 05:34:31
According to a recent, independent survey conducted by research house Objectivity to benchmark the performance of South Africa’s advertising agencies, Fine Healthcare Strategic Marketing Services – a consultancy specialising in marketing communication solutions for the healthcare industry – is performing above the general advertising & specialised medical agency sector norms. In fact, according to the Objectivity research, Fine Healthcare exceeded its clients’ expectations in virtually every category of performance!
2007
Marketer extraordinaire has Fine vision for healthcare communications – September 2007
Wednesday, September 28, 2011 05:58:16
Mignon Botes, marketer extraordinaire and respected FMCG brand specialist, has been appointed MD at healthcare communications agency, Fine Healthcare.
2006
Small agency recognised for making a Big Difference – 2006
Wednesday, September 28, 2011 06:08:21
Fine Healthcare, a niche strategic marketing agency, has won the ‘Best Corporate Employee Community Involvement Programme’ award at the Mail & Guardian Investing in the Future Awards gala ceremony held at Summer Place on the 26th October 2006. The Investing in the Future Awards are a Mail & Guardian initiative aimed at honouring companies and organisations that contribute to the well-being of society by investing in people.
2006
Fine Healthcare scoops a place alongside huge corporates at GIBS Awards – 2006
Wednesday, September 28, 2011 06:10:42
On the 13th July 2006 Fine Healthcare took its well-earned place amongst the heavyweight corporates of South Africa, Anglo Platinum and Investec, as one of the finalists in the GIBS Colloquium for Social Entrepreneurs Social Entrepreneurship Awards Dinner.
2006
Fine Healthcare appears in Health Cover Monitor – 2006
Wednesday, September 28, 2011 06:14:14
Changes to the regulatory environment under which the healthcare sector operates have, among other things, led to radical adaptations in healthcare marketing practices. Gone, for example, are the days of incentive rewards for prescribers of pharmaceutical products; whether through rebates, distributing free product samples or sponsoring the attendance of medical practitioners at conferences or other events (and even holidays!).
2006
Building Trust-Based Relationships – 2006
Wednesday, September 28, 2011 06:16:50
From previously focusing only on building relationships with prescribers, healthcare organisations are now turning their marketing attention to forging sustainable relationships with funders, patients and even Government.
2006
Technology as a Communication Tool – 2006
Wednesday, September 28, 2011 06:19:08
The advent of information technology, coupled with ever-advancing platforms for receiving, manipulating and disseminating either raw data or composite reports, has opened opportunities for gaining an improved understanding of the healthcare sector’s target markets, as well as avenues for drawing closer to them.
2006
Turning Corporate Social Investment into a Bottom Line Contributor – 2006
Wednesday, September 28, 2011 06:34:22
Given the obligations inherent in The Charter of the Health Sector of South Africa (“the Health Charter”) - currently in third draft stage - for corporate organisations to empower communities through social upliftment, Fine Healthcare believes the time has come for healthcare companies to engage in corporate social investment (“CSI”) initiatives that contribute to the bottom line and simultaneously form an integral part of brand building.
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