Genzyme

South African Foundation for Rare Disorders

Case Study: South African Foundation for Rare Disorders

The Challenge
The challenge was to create a corporate identity for the South African Foundation for Rare Disorders.

The Work
We used the care-free and uplifting concept of birds in flight to convey the idea that the Foundation offers support and helps others to understand that, despite their rare challenges, the sky is the limit.

The Results
Of the 30 patients who attended the launch, 22 joined the foundation and are actively involved in a patient support group, educating and helping people in a similar situation where little understanding of their condition exists.