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The Challenge
Fine Healthcare was approached by Lilly to strategise a business growth campaign and develop a system that captured all the necessary data of a patient, including his/her wellbeing, the details of his/her condition, the doctor overseeing that patient’s case, details of the prescribed medication and even the patient’s ability to manage the disease.
The Strategy
From Fine Healthcare’s offices, the Lilly IMPACT (Improved Patient Adherence and Compliance to Therapy) call centre was launched in 2007. With a network of 90 trained Diabetic Nurse Educators, all sourced and signed on to the program by Fine Healthcare, the nurses would be dispatched to train patients at their homes or place of work on how to measure their blood glucose, inject insulin and lifestyle choices, thereby saving doctors precious time in consulting rooms.
The Results
Fine OnCall has been embraced by healthcare professionals as an educational channel that saves them many hours of patient education in their rooms. It has also been hugely successful in improving the lives of Lilly’s customers, as our nurses teach them to live with as little complication as possible.
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