Life Hospital

Case Study: Life Hospital

The Challenge
Afrox, a process driven company bought a hospital group that historically had a corporate culture that was emotionally and care driven. The employees were unsure of their futures in the wake of the merger.
A new identity and corporate culture needed to be created that would be in acknowledgement and encompassing of both companies history and objectives.

The Approach
Strategic Insight Gathering
Brand positioning
Competitor analysis
Naming and Logo development
Pre-launch communication to all stakeholders (staff and contract staff, investors, HCP’s)
Rollout of new brand: 64 hospitals and 15000 employees and all stakeholders

The Results
Life Healthcare is a hugely successful brand which proudly embraces both the clinical and care components evident in their name.